No matter what job I was in, no matter where I was — I was always thinking about getting back into the wild.
That feeling never left. It just got stronger.
I started TuckTribe because of a passion for wildlife and wildlife photography that I couldn't ignore any longer. The wild wasn't just something I loved. It was something I carried — everywhere, always.
TuckTribe started as a question: what if clothing could carry that same feeling? What if every piece you wore was a connection — to a real animal, a real landscape, a real story from the Indian wild?
That's still the question we're answering. One design at a time.
What We Believe
We believe Indian wildlife deserves to be celebrated — not just in national parks and photography forums, but in everyday life. On the streets of Mysuru and Mumbai. In classrooms and cafes. On the backs of people who feel the forest even when they're far from it.
We believe clothing should mean something. Not fast fashion. Not trends. Pieces that last, that tell a story, that connect the person wearing them to something real.
We believe the people who protect India's wild — the guards, the rangers, the tribal communities — deserve to be seen, supported and celebrated as much as the animals they protect.
How We Make
Every TuckTribe piece is made in small batches. We don't mass produce. We don't chase trends.
We use two craft approaches — hand-crafted embroidery for designs that deserve to be built into the fabric permanently, and DTG printing for designs where colour, detail and illustration tell the story better.
Every design is inspired by a real animal, a real ecosystem, a real moment in the Indian wild. Nothing is generic. Nothing is accidental.
We are based in Mysuru — Karnataka — the heart of some of India's most important wildlife country. Bandipur, Nagarhole, BRT Hills are in our backyard. That proximity is not incidental. It shapes everything we make.
TuckTribe Roots
As we grow, TuckTribe grows its commitment to the wild.
5% of every sale goes to TuckTribe Roots — our fund for forest guardians, tribal communities and conservation support across India. We've already distributed over 50 tees to forest guards and tribal communities in BRT Hills in partnership with Friends of Wildlife.
This is just the beginning.
[Learn more about TuckTribe Roots →]
TuckTribe is for everyone who feels the wild in their heart — whether you've sat in a hide at 5am waiting for a tiger, or you've never been to a forest but something in you knows you belong there.
You're one of us.
Carry the wild.
— TuckTribe, Mysuru
